Theories and Theorists of Music Videos and Movie Trailers

Hypodermic needle model: This is a theory that indicates that the audience I not clever or articulate. So if we see something for long enough then we will start too believe that this is true or right. E.g Nazi Germany. The hypodermic needle models links to the stereotype of Americans being stupid television watchers.

Andrew Goodwin Music Video Theory:

 There is a relationship between lyrics and visuals

1. There is a relationship between music and visuals
2. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
3. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.
4. There is often intertextual reference 
5.   Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

Richard dyer believes that artists are people constructed by media companies to have a financial gain and target one specific audience/group of people. Richard Dyer insists that real artists have a long lasting significance if they make sociological or cultural impact, if not. They will be forgotten by their most avid fans within a few years.

Many disparate approaches are possible when music videos are being dissected. One of the most common methods of analysis is to break up the music video into black and white boxes. Almost everything is then perceived as opposites – trash or art, commerce or creativity, male or female, naturalism or antirealism, etc.