A music video videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics.
in researching music videos i found out that in 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television was born. With this new outlet for material, the music video would, by the mid 1980s, grow to play a central role in popular music marketing. therefore making music videos one of the main marketing strategies that artists use
in researching music videos i found out that in 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television was born. With this new outlet for material, the music video would, by the mid 1980s, grow to play a central role in popular music marketing. therefore making music videos one of the main marketing strategies that artists use
I also found out that the long-running British TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week. In 1974 the American rock band Sparks was sanctioned by the UK to create a video clip to promote their hit single This Town Ain't Big Enough For The Both Of Us, and this use of music in video has been considered by many to be the first of its kind in Britain.
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