Marketing and Distribution of Music Videos

As Music videos are ways of marketing a song it means that the distribution is the most essential part of the marketing and distribution process. because if the music video is distributed to the wrong place viewed by the wrong target audience then this will affect the revenue and will come as surprise when the artists and their management team realise the song didn't make as much revenue as they would have originally predicted. As music videos are mainly shown on dedicated TV channels to certain genres. this again emphasises how essential how distributing the music video to the right place is one of the most important facotrs within the marketing and distribution phase that the song and music video go through. For example, if a POP music video was distributed and shown on a heavy metal music channel then it will be being directed to the completely wrong audience therefore not maximising the potential of the music video, otherwise the production of the music video was just a waste of capital from the production companies point of view.