Feedback and Opinion on the POP Genre

Jesus of Suburbia Music Video Analysis

Mise en scene

Mise en scene throughout the music is very dark and creepy which have connotations of evil, of hate and a lack of self-control. The fact that everyone in the music video dresses in a similar with the dark clothes, tattoos and strangely coloured hair is a clear indication that they are in a rebellious area full of people who don’t like to follow rules. This then links to suburbs of different cities around the world as there are areas where crimes rates are higher and young people are rebellious.

The main character in the music video at the start is wearing black and is at a party with a young girl. As the boy is wearing a full black outfit, this is an indication that he has lost his innocence and rebels against any rules he may be told to follow. In contrast the girl he is with has pink hair and white dress and a bracelets which is a clear indication of innocence therefore making the boy seem like the more ‘experienced’ and more rebellious one out of the two. Later on the in the music video the girl starts to wear a lot more black and has gained tattoos. This means that the boy has had an influence on the girl as she now looks like a rebellious teenager because of the black clothes and tattoos unlike the innocent girl she used to look like with the white dress, pink hair and bracelets, this is also a sign of purity.

Another example of mise en scene is in the toilets of the supermarket. As we now know that the boy is a rebellious and is somewhat of an angry person we see him vandalising the toilets within a local supermarket. The fact that he is vandalising the toilet has links to his clothes, hair and face. This links to these features as he is not cleanly shaving, has black spiky hair and has dirty black clothes on this the again links back to the fact that he is from a suburb and socialises with people who feel they have been done wrong and feel they should be rebellious against the rules. E.g painting graffiti under the bridge and vandalising the toilets in the supermarket.

Editing

Throughout the video there are consistent quick cuts as this give a sense of chaos which is what we imagine is like within the mind of the main character as mist of the time he is probably intoxicated with some sort of substance. This also gives an indication of what is it like living in a suburb of a city. As it is very busy which is emphasised by the constant quick cutting throughout the music video.

Camera

From the start of the music video camera shots are vital in the way we perceive the video as when we look at the boy we are looking up at him from down below and when we look at the girl we view her at a higher angle. This emphasises that the boy is superior to the girl which in turn indicates the boy is in control of what the girl does and has authority over the girl.

Another example of using camera shots to create affect is when the boy is threatening the girl and puts her up against the wall. The director has purposely used shaky cam in order to create a sense of chaos and to create a certain atmosphere for the rest of the music video

Sound

Sound throughout the music video is mainly non-diegetic because the actual song plays over all the actions within the music video besides 2 parts, the one at the start which introduces the music video. This part of the music video is again used to create an atmosphere for the rest of the music video. This is done by the constant use of swear words and consistent shouting which then sets the scene and shows the viewer what type of people they are in the music video and what attitude they have.

Marketing and Distribution of Music Videos

As Music videos are ways of marketing a song it means that the distribution is the most essential part of the marketing and distribution process. because if the music video is distributed to the wrong place viewed by the wrong target audience then this will affect the revenue and will come as surprise when the artists and their management team realise the song didn't make as much revenue as they would have originally predicted. As music videos are mainly shown on dedicated TV channels to certain genres. this again emphasises how essential how distributing the music video to the right place is one of the most important facotrs within the marketing and distribution phase that the song and music video go through. For example, if a POP music video was distributed and shown on a heavy metal music channel then it will be being directed to the completely wrong audience therefore not maximising the potential of the music video, otherwise the production of the music video was just a waste of capital from the production companies point of view.

POP Colour and Costume Moodboard

POP MindMap

POP Artists Moodboard

Theories and Theorists of Music Videos and Movie Trailers

Hypodermic needle model: This is a theory that indicates that the audience I not clever or articulate. So if we see something for long enough then we will start too believe that this is true or right. E.g Nazi Germany. The hypodermic needle models links to the stereotype of Americans being stupid television watchers.

Andrew Goodwin Music Video Theory:

 There is a relationship between lyrics and visuals

1. There is a relationship between music and visuals
2. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
3. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.
4. There is often intertextual reference 
5.   Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

Richard dyer believes that artists are people constructed by media companies to have a financial gain and target one specific audience/group of people. Richard Dyer insists that real artists have a long lasting significance if they make sociological or cultural impact, if not. They will be forgotten by their most avid fans within a few years.

Many disparate approaches are possible when music videos are being dissected. One of the most common methods of analysis is to break up the music video into black and white boxes. Almost everything is then perceived as opposites – trash or art, commerce or creativity, male or female, naturalism or antirealism, etc.

'Latch' Music Video Analysis

Media Diary: 8th-12th September

Media Diary

This week I have had the choice of creating a music video or a trailer. I have elected to make a music video. I have chosen the pop genre. This means that my music video will contain emotion, bright colours and an upbeat soundtrack.

This week I have also started my analysis of the music ‘Jesus of Suburbia’ which is a rock video based in a suburb of a big city. The band is called Green Day who are w ell known rock band amongst youngsters in both America and the United Kingdom.

This week I have also reviewed movie trailers in order for me to obtain the skills needed in order to analyse and sort of video. Whether this video is a movie trailer of music video.

The History of Music Videos

A music video videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics.

in researching music videos i found out that in 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television was born. With this new outlet for material, the music video would, by the mid 1980s, grow to play a central role in popular music marketing.  therefore making music videos one of the main marketing strategies that artists use

I also found out that the long-running British TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week. In 1974 the American rock band Sparks was sanctioned by the UK to create a video clip to promote their hit single This Town Ain't Big Enough For The Both Of Us, and this use of music in video has been considered by many to be the first of its kind in Britain. 

Music Video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium.

Music videos use a wide range of styles of contemporary video making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation, music, and live action. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. 

Preliminary Trailer Evaluation

What went well?

The feature that worked the most within our group when making the trailer was the ability too listen too have everyone's opinion valued when editing the trailer during the process of making the trailer a high quality, well edited trailer. another feature when creating the trailer that went well was how organised the team was, we knew where we were going to film and when we going too film. we were in constant contact with each other therefore making communication within the team efficient and fast which in turn allowed us to create a high quality trailer for our preliminary task.

What didn't go so well?

Although everyone's opinion was valued and respected when producing our trailer. the majority of the work was done by 2 people as they felt that the other weren't capable and lack the computer skills in order to produce a high quality trailer. I felt that was a bad thing because not everyone was given the chance too develop their skills but was acceptable as we wanted a high quality trailer as and end product.